Choose the typography of your neon
Blogs, sites, magazines and even posters, all are linked by their belonging to the world of typography. Its success lies in its ability to provide a pleasant and natural reading experience. Carrying meaning, force and connotations, its power says a lot about the way in which it breathes personality into a text.
Although the choice of legible typography is a priority, its symbolism is just as important. And you know what, we're talking about it with you today!
The many typographic styles allow you to express all kinds of ideas. Each typography has its history and each has its own unique personality… Typography classification systems are based on the general anatomy of letters.
With the multitude of existing typographies, you have surely heard on several occasions some notions of this broad typographic vocabulary such as “Serif, sans Serif, serifs, sans serifs…” These are ultimately basic concepts, but do you know how to differentiate them? Whether it is or not, stay with us to find out more!
The difference between these two typographic styles comes down to the presence or absence of serifs which end the ends of the characters in certain fonts…
A sans serif font, in other words “sans serif”, leaves room for visibility which makes it easier to read…
Opting for a “sans serif” font means opting for the development of content that must be disseminated clearly…
A font with serifs or rather “serif”, comes from the ending of the letters which refers to the traces left by a pen or a brush when the hand rises to complete the writing gesture… It is used to give importance to what is written.
Simple details no doubt, but they play a role in the expression of values such as lightness, softness, dynamism or even elegance... We knew that making the right choices is a difficult art but that's what finally makes a difference!
And now that you know how to differentiate them, what typography will you use for your future neon?
Don’t miss the rest in the next episode!